SWOT Analysis – Understanding Check

Zoe and Cameron are working on a business project and decide to use a SWOT analysis. What does the ‘S’ in SWOT stand for?

• Strategy

• Strength

• Sales

• Support

Harriet and Vy are working on a SWOT analysis for their school project. Which of the following is an internal factor they should consider?

• Market trends

• New competitors

• Skilled workforce

• Economic downturn

Cameron and Isla are analyzing their small business. Which of the following would most likely be a Weakness for their business?

• A loyal customer base

• A high level of debt

• A strong brand identity

• A new product line

Vy and Harriet are working on a business project when they learn about a change in government regulation that could impact their company. In SWOT terms, what type of factor is this change?

• Strength

• Opportunity

• Weakness

• Threat

Vy and Daisy are analyzing their new tech startup. They notice that the technology industry is growing rapidly. In a SWOT analysis, this would be a(n):

• Opportunity

• Strength

• Threat

• Weakness

Harriet and Louis's company has just invested in a new, efficient production line. This is an example of:

• Weakness

• Threat

• Opportunity

• Strength

Vy and Amelie are analyzing their company for a business project. Which of the following is not typically considered a Strength?

• Low staff turnover

• High brand recognition

• Negative online reviews

• Patented technology

Amelie and Cameron are starting a small business and want to understand the factors that could impact their success. What is the main purpose of using a SWOT analysis?

• To predict customer behaviour

• To evaluate a firm’s profitability

• To assess internal and external factors affecting a business

• To improve marketing communication

During a business competition, Cameron and Zoe notice that a rival company failed to meet customer expectations. This situation could present a(n):

• Weakness

• Threat

• Opportunity

• Strength

Christina and Daisy are running a small bakery business. Recently, they noticed that the cost of flour and sugar has been increasing. This is most likely a:

• Strength

• Opportunity

• Threat

• Weakness