Merchandising and Distribution Quiz

Which of the following clearly shows how a product is identified and recognized by consumers?

• Patent

• Brand name

• Copyright

• Trademark

A retail store that sells both drugs and clothing is an example of:

• Creative merchandising

• Scrambled merchandising

• Selective merchandising

• Retail rebranding

The process where sellers try to influence consumers to buy goods by displaying and promoting them at retail points is:

• Advertising

• Publicity

• Merchandising

• Distribution

Why is labelling an important part of product packaging?

• Loan services

• Nutritional value only

• Information about a product

• Labour skills

What is the function of a product container in packaging?

• Brand name

• Trademark

• Container

• Label

Which feature of packaging supports environmental friendliness and easy handling?

• Marketing

• Differentiation

• Barrier protection

• Convenience

Which of the following demonstrates an act of merchandising at the point of sale?

• Canvassing for customers by salesmen

• Displaying product at the retail store

• Distribution of goods to customers

• Sales call by salesmen

The printing or attaching of essential product details on its outer material is known as:

• Branding

• Labelling

• Designing

• Cataloguing

A label specifically used during festive periods to make products appealing is known as:

• Stock keeping

• Attracting customers during holidays

• Increasing staff wages

• Product recall

Which packaging element promotes recycling and multiple usage?

• Marketing

• Differentiation

• Barrier protection

• Convenience