4 Ps of Marketing_Coca Cola

Which ‘P’ in the 4Ps of marketing refers to Coca-Cola’s distribution channels?

• Price

• Product

• Promotion

• Place

Coca-Cola’s pricing strategy that considers rival companies’ prices is called:

• Value-based pricing

• Competition-based pricing

• Cost-plus pricing

• Premium pricing

Coca-Cola uses __________ pricing to increase market share temporarily.

• Skimming
  

• Premium

• Penetration

• Dynamic

Coca-Cola’s vending machines are a part of which marketing mix element?

• Product

• Price

• Promotion

• Place

Coca-Cola’s promotional strategy includes bulk selling. What is this called?

• Direct Marketing

• Advertising

• Sales Promotion

• Public Relations

Coca-Cola’s advertising campaigns primarily aim to build:

• Brand Image

• Shelf space

• Product Value

• Distributor network

Which of the following is not part of Coca-Cola’s product categories?

• Soft drinks

• Coffee

• Juices

• Mobile phones

Which component of Coca-Cola’s promotion is most visible?

• Public relations

• Sales promotion

• Direct Marketing

• Advertising