Oxford EAP B1+ 9E Academic Language

The older generation differs / distinct from the younger generation in terms of their brand loyalty.

• differs

• distinct

There is much that younger generations have in common / similarity across cultures.

• common

• similarity

• Comparable / Changing trends affect which products consumers prefer to purchase.

• • Comparable

• • Changing

• One similarity / difference between each new generation and the previous one is the wish to appear different.

• • similarity

• • difference

• In common with / In contrast to wealthier sectors of society, the working class tend to be more concerned with the here and now than the future.

• • In common with

• • In contrast to

• Companies often try to create a product that resembles / differs from a successful brand in order to gain from its success.

• • resembles

• • differs

• Buying a house is distinct from / comparable to starting a family in how it changes your purchasing behaviour.

• • distinct from

• • comparable to

• The distinction / similarity between cultures is reducing as the world globalizes and becomes ‘smaller’.

• • distinction

• • similarity

in contrast, both … and, while, unlike, in the same way

Saudi Arabia is the world’s largest producer of oil, ________________ China is now the world’s largest consumer.

in contrast, both … and, while, unlike, in the same way

________________ many older consumers, younger consumers are not very brand loyal.