TMĐT chap 7

1) All of the following were popular types of online marketing before 2007 except:

• e-mail.
• corporate websites.
• mobile marketing.
• display ads.

2) Which of the following is not true about social marketing?

• More than 50% of Twitter's ad revenues are generated by desktop users.
• The top seven social networks account for over 90% of all visits.
• Social marketing differs markedly from traditional online marketing.
• In social marketing, business cannot tightly control their brand messaging.

3) How much time a month does the average person spend using the Facebook app on mobile devices?

• about 3 hours
• about 10 hours
• about 13 hours
• about 23 hours

4) By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

• $11.3 million
• $113 million
• $11.3 billion
• $113 billion

9) Which of the following is known primarily for blogs?

• Facebook
• Tumblr
• Google
• Instagram

10) Which of the following is the first step in the social marketing process?

• community
• amplification
• fan acquisition
• engagement

11) Encouraging users to click a Like button is an example of which step in the social marketing process?

• fan acquisition
• brand strength
• community
• amplification

12) Your Facebook News Feed includes all of the following except:

• status updates.
• app activity.
• Likes.
• Tweets.

13) Which of the following statements about Facebook Exchange is not true?

• It competes with Google Ads (formerly DoubleClick).
• It allows advertisers to target ads.
• It is a social search engine.
• It involves cookies.

14) Ads that appear in a Facebook user's News Feed are called:

• Marketplace Ads.
• Promoted Ads.
• Page Post Ads.
• Brand Ads.