TMĐT chap 2

1) ___ and ___ are typically the most easily identifiable aspects of a company's business model.

• A) Market strategy; market opportunity
• B) Value proposition; revenue model
• C) Competitive advantage; competitive environment
• D) Revenue model; market opportunity

2) Which of the following uses a subscription revenue model for books?

• A) Spotify
• B) Amazon Kindle Unlimited
• C) Rhapsody
• D) Pandora

3) Which element of the business model addresses what a firm provides that other firms do not and cannot?

• A) competitive environment
• B) competitive advantage
• C) market strategy
• D) value proposition

4) Which element of the business model refers to the presence of substitute products in the market?

• A) value proposition
• B) competitive environment
• C) competitive advantage
• D) market opportunity

5) Which of the following are Amazon's primary value propositions?

• A) personalization and customization
• B) selection and convenience
• C) reduction of price discovery cost
• D) management of product delivery

6) A firm's ___ describes how a firm will produce a superior return on invested capital.

• A) value proposition
• B) revenue model
• C) market strategy
• D) competitive advantage

7) Which of the following does not use a subscription revenue model?

• A) Apple Music
• B) eHarmony
• C) Ancestry
• D) Twitter

8) Stickiness is an important attribute for which of the following revenue models?

• A) advertising revenue model
• B) subscription revenue model
• C) transaction fee revenue model
• D) affiliate revenue model

9) Which of the following companies uses a transaction fee revenue model?

• A) Yahoo
• B) E*Trade
• C) Twitter
• D) Birchbox

10) Which of the following is an example of the affiliate revenue model?

• A) Scribd
• B) eBay
• C) L.L. Bean
• D) MyPoints