
Mobile App Campaigns Assessment
Authored by ana serrano
English
Professional Development

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49 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an app install ad?
A promoted ad that allows you to reach the audiences most likely to download your app.
A promoted ad that allows you to enhance your app with premium video content from the most relevant publishers.
An ad format designed to increase visibility and can be used to promote an app to a targeted audience to build awareness and attract new followers.
An ad format that allows you to deliver the most relevant product to the right customer at the right time.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can you define and reach the target audience for your app installs campaign?
Apply selected filters that progressively narrow the field and then overlay data.
Select all filters to narrow the field to as small an audience as possible.
Maximize your use of demographic targeting.
Only filter by the keywords used in your campaign.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What feature can you use to help you discover and reach audiences on X that are most likely to install?
Automated targeting
Amplify
Polls
Product drops
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?
Automatic bid
Maximum bid
Target bid
All options will auto-optimize
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following will enable you to manage conversions to track and send you events and attribution data?
Mobile measurement partner
Media studio
Quick promote
X Pixel helper
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do you choose the app you want to promote in your campaign?
Use the drop down selection tool in the ‘ad group details’ tab.
Type the app name into the ‘campaign name’ field.
Target mobile operating systems in the ‘targeting features’ section.
Add the app name as a keyword in the ‘targeting features’ section.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the aim of an app re-engagement ad campaign?
Reaching existing users to help drive loyalty and engagement.
Encouraging app installs beyond the initial launch campaign.
Reaching new mobile audiences.
Engaging with existing users to analyze user behaviors.
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