Mobile App Campaigns Assessment

What is an app install ad?

• A promoted ad that allows you to reach the audiences most likely to download your app.

• A promoted ad that allows you to enhance your app with premium video content from the most relevant publishers.

• An ad format designed to increase visibility and can be used to promote an app to a targeted audience to build awareness and attract new followers.

• An ad format that allows you to deliver the most relevant product to the right customer at the right time.

How can you define and reach the target audience for your app installs campaign?

• Apply selected filters that progressively narrow the field and then overlay data.

• Select all filters to narrow the field to as small an audience as possible.

• Maximize your use of demographic targeting.

• Only filter by the keywords used in your campaign.

What feature can you use to help you discover and reach audiences on X that are most likely to install?

• Automated targeting

• Amplify

• Polls

• Product drops

Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?

• Automatic bid

• Maximum bid

• Target bid

• All options will auto-optimize

Which of the following will enable you to manage conversions to track and send you events and attribution data?

• Mobile measurement partner

• Media studio

• Quick promote

• X Pixel helper

How do you choose the app you want to promote in your campaign?

• Use the drop down selection tool in the ‘ad group details’ tab.

• Type the app name into the ‘campaign name’ field.

• Target mobile operating systems in the ‘targeting features’ section.

• Add the app name as a keyword in the ‘targeting features’ section.

What is the aim of an app re-engagement ad campaign?

• Reaching existing users to help drive loyalty and engagement.

• Encouraging app installs beyond the initial launch campaign.

• Reaching new mobile audiences.

• Engaging with existing users to analyze user behaviors.

What are mobile tailored audiences?

• A feature to target existing users, created automatically when app events in X are linked through a mobile measurement provider.

• A feature to target new mobile users based on device and use of the X app.

• A term for audiences who have opted out of app teaching via Apple’s App Tracking Transparency.

• A target audience of existing users of the app, manually created according to campaign objectives.

What does App Activity Combination enable you to do?

• Segment and refine your App Activity Custom Audience based on the frequency and recency of user actions.

• Make connections between events in X through a mobile measurement provider.

• Automatically vary or randomize ad formats during a set campaign window.

• Combine and analyze user behavior data from multiple campaigns.

How are you charged when applying an app clicks goal?

• You are only charged when a user clicks into the app store or directly into the app.

• You pay the minimum charge plus clicks into the app store or directly into the app.

• You are charged for all clicks into the app or app store, plus all impressions that did not result in this action.

• Your target bid sets the minimum amount to pay as the average cost per click.