Research Fundamentals and Design Quiz

What is the primary goal of research according to Saunders et al. (2019)?

• To summarize existing data

• To find definitive answers

• To increase knowledge through a systematic process

• To promote business sales

Which of the following best distinguishes business research from general research?

• Business research uses more books

• Business research focuses on fast-paced decision-making

• General research is more quantitative

• Business research ignores theoretical frameworks

Why is it important to study research methods?

• To improve writing skills

• To design business websites

• To understand, assess, and conduct high-level research

• To avoid literature reviews

Which of the following is NOT a requirement of good research?

• Purpose clearly defined

• No mention of limitations

• Ethical standards applied

• Findings presented unambiguously

In research terminology, what does 'methodology' refer to?

• The way results are presented

• The theory of how research should be undertaken

• A list of research tools

• The coding process

Which of the following is an example of primary data?

• A government report

• An academic journal

• A company’s original survey results

• A Wikipedia entry

What is the main advantage of using secondary data?

• It's always free

• It eliminates all research bias

• It saves time and resources

• It provides unique findings

What is one key difference between methods and methodology?

• Methods involve designing theories

• Methods are abstract, methodology is practical

• Methods refer to tools; methodology refers to the rationale

• Methodology means primary research only

Which type of research design is best for understanding the underlying reasons behind employee turnover?

• Experimental

• Exploratory

• Correlational

• Statistical

What is one reason research must be ethical?

• To reduce costs

• To ensure the findings are legally binding

• To protect participants and maintain integrity

• To publish in high-ranking journals only