Understanding Advertising and Copyrights

Which of the following is an example of digital advertising?

• A billboard on a motorway

• A pop-up advert on a website

• A flyer handed out in the street

• An advert in a printed magazine

What is the main purpose of advertising?

• To entertain people

• To inform people about copyright laws

• To promote products, services, or ideas

• To create new laws

Which of the following is NOT a type of advertising?

• Television advertising

• Radio advertising

• Copyright advertising

• Social media advertising

What does copyright protect?

• Physical products like shoes

• Original works such as graphics, music, and writing

• Business names and logos

• Advertising budgets

How long does copyright usually last for an original artistic work in the UK?

• 10 years after creation

• 25 years after creation

• 70 years after the creator’s death

• Forever

Which of the following is protected by a trademark rather than copyright?

• A company’s logo

• A song written by a musician

• A photograph taken by a student

• A novel written by an author

What is the main difference between copyright and trademark?

• Copyright protects inventions, trademark protects books

• Copyright protects original works, trademark protects brands and logos

• Copyright protects brands, trademark protects music

• Copyright and trademark are the same thing

If you use someone else’s copyrighted image in your advert without permission, what could happen?

• Nothing, as adverts are exempt from copyright law

• You could face legal action or be asked to remove the image

• You automatically own the image

• The image becomes public domain

Which of the following is an example of print advertising?

• A sponsored post on Instagram

• An advert in a local newspaper

• A radio jingle

• A YouTube video advert

Which of the following statements is TRUE?

• You can use any image from the internet in your advert as long as you give credit

• You must have permission or a licence to use copyrighted material in advertising

• Copyright only applies to music, not images

• Trademarks and copyrights are only important in the United States