STARTER: Understand Brief

What is the main purpose of the YR11 interactive digital media product?

• Sell music albums

• Showcase the radio station and provide access to content

• Teach teenagers how to create a podcast

• Promote concert tickets

What is the age range of the target audience for YR11?

• 10 to 12

• 13 to 16

• 17 to 19

• 20+

Which feature would most likely appeal to teenagers aged 13–16?

• Monochrome colour scheme and lengthy articles

• Bright visuals, trending music, and easy navigation

• Technical reports and legal policies

• Archived news bulletins

What does it mean to 'interpret the client brief'?

• Rewrite the brief using technical language

• Make up your own brief from scratch

• Understand the client’s needs and restate them clearly

• Ask the client for different requirements

What should be included in a clear 'target audience profile'?

• Client’s company history

• Teen interests, behaviours, and media preferences

• Teacher’s assessment policy

• Local business competitors

Which of the following would be an original idea for the 'about us' section?

• Using a default template

• Embedding a generic news feed

• Creating animated profiles for teen radio presenters

• Copying a paragraph from Wikipedia

Which section would most likely contain a timetable or listing?

• Our Music

• Schedule

• About Us

• Podcasts

What is a good example of interactive functionality for a music section?

• A static image gallery

• A downloadable PDF

• A music genre quiz that links to playlists

• A login screen

Why is it important to explain how your content ideas appeal to the target audience?

• So the examiner knows you can use long words

• To meet the brief and prove your choices are intentional

• To reduce the number of sections

• To avoid creating wireframes

Which of the following is NOT an acceptable idea for the 'Our Podcasts' section?

• Teen-friendly recommendations

• Clickable podcast covers

• Links to 18+ political podcasts

• Embedded audio previews