Campaign Structure

In Google Ads, why might over-segmentation into too many campaigns or ad groups hurt performance?

• It increases CTR and lowers CPC

• It may dilute data and reduce machine learning efficiency

• It improves budget control and Quality Score

• It allows for better keyword control

In Meta Ads, what is a key risk of audience overlap between ad sets?

• Lower CTR due to poor targeting

• Higher frequency and internal competition leading to increased CPM

• Lower campaign objective performance

• Decrease in ad creative effectiveness

When should you prefer CBO (Campaign Budget Optimization) over ABO (Ad Set Budget Optimization) in Meta Ads?

• When testing new creatives within a single audience

• When you need precise control of spend per ad set

• When splitting audiences based on geo targeting

• When you want the algorithm to allocate budget dynamically based on performance

Which Google Ads structure is more scalable for managing multiple similar products?

• SKAG

• Random keyword grouping

• STAG (Single Theme Ad Group)

• One campaign with all keywords together

What’s the biggest risk of using too many small-budget campaigns in Google Ads?

• It improves machine learning due to low spend

• It helps maximize reach and performance

• It guarantees more conversion volume

• It reduces data per campaign and limits optimization potential

Which metric is NOT a direct indicator of audience fatigue in Meta Ads?

• High Frequency

• Decreasing CTR

• CPM rising significantly

• Bounce Rate

In Google Ads, which option provides better control of search term visibility?

• Broad Match Keywords

• Phrase Match Keywords

• Exact Match Keywords

• Performance Max

Which metric represents how competitive a keyword is in Google Ads?

• Impressions

• Click-Through Rate (CTR)

• Search Impression Share

• Cost per Click (CPC)

High search volume always means a keyword is valuable for your business.

• True

• False

Which keyword type is likely to have lower competition but higher conversion rates?

• Primary keywords

• Broad match keywords

• Long-tail keywords

• Generic branded terms