Takeoff Task: Cathay Brand Quiz

1. What year was Cathay Pacific founded?

• 1936

• 1946

• 1956

• 1966

Where is Cathay Pacific headquartered?

• Singapore

• Bangkok

• Hong Kong

• Manila

What is Cathay’s purpose statement?

• To fly faster than anyone

• To move people forward in life

• To move forward in life

• To dominate Asia

What is the name of Cathay’s loyalty program?

• SkyMiles

• Asia Miles

• Cathay Club

• FlyMore

Which alliance is Cathay Pacific a member of?

• Star Alliance

• SkyTeam

• oneworld

• Global Wings

What color is most associated with the Cathay brand?

• Red

• Blue

• Yellow

• Jade Green / Emerald

What is Cathay’s cargo division called?

• Cathay Freight

• Cathay Cargo

• CX Cargo

• Asia Freight

What is Cathay's 3 Brand Values?

• Thoughtful, Progressive and Can't Do

• Thoughtful, Progressive and Can Do

• Thoughtful, Inclusive and Agile

• Thoughtful, Aggressive, Can Do

How many countries are part of the SEA Region?

• 7

• 8

• 6

• 5

What is the name of Cathay’s internal framework that aligns behaviors with company values?

• The Cathay Charter

• The Leadership Ladder

• The Service Blueprint

• The Competency Framework