DM Midterm Review

What is the primary purpose of breadcrumb navigation on a website?

• To display related blog posts

• To show advertisements

• To track location within the site hierarchy

• To track user behavior

Which of these elements is typically found above the fold on a website?

• Privacy policy

• Hero image and headline

• Footer navigation

• Social media plugin

What happens if you remove the CSS file from a website?

• The site will stop working completely

• The content will disappear

• The layout and styling will revert to plain defaults

• The interactive functions will stop working

If a customer searches for the keyword “Lazada website”, what type of search intent does the customer likely have?

• Informational

• Navigational

• Commercial

• Transactional

There is a short video ads. Tuấn sees this ad one time, Dương sees this ad five times, and Khoa sees the ad two times. So how many reach is this ad exposed to ?

• 3

• 4

• 6

• 8

Hạnh: Page A --> Page B --> Exit 

Khánh: Page D --> Exit  

An: Page A --> Exit  

Ân: Page D --> Page C --> Page B --> Page A --> Exit

In which case can we measure and track the bounce rate clearly?

• An, Ân

• Khánh, An

• Hạnh, An

• Hạnh, Khánh

Ms. Hanh wants to run an advertising campaign to increase consumer awareness of her company's Ao Dai brand. She hopes that the ad can reach as many people as possible. She has a 5-second video ad. In your opinion, which type of media KPIs should she purchase to achieve her campaign goal?

• CPM

• CPV

• CPC

• CPA

When you have just completed a website, in order for Google's Search Engine to perform the "Natural Listing" process (naturally displaying webpages on the SERPs when a customer searches for a related keyword), the first step Google needs to take will be:

• Crawling

• Ranking & Scoring

• Processing

• Indexing

According to the history of Google Algorithm, when Google's algorithm was updated to focus on improving semantic search to be able to generate personalized results and focuses more on online behavior and search trends, this is called:

• Hummingbird

• Panda

• Fred

• None

The lower the bounce rate, the better. True or False?

• True

• False