Psychology of Sales & Marketing Review

Select all that apply. In the "Venn Diagram" of saving and spending, these two categories...

• are mutually exclusive

• have overlap

• are the same circle

• do not touch (are separated)

Match the functions with the correct part of the brain. Order the answers for the PFC alphabetically top to bottom. Order the answers for the amygdala alphabetically top to bottom.

a

b

c

d

e

f

emotional responses

critical thinking

auto pilot

decision making

impulse control

fight / flight / freeze

The fight / flight / freeze response is associated with the...

• amygdala

• prefrontal cortex

• frontal lobe

• long-term planning center

What is one function of the prefrontal cortex?

• decision making

• digestion

• emotional responses

• regulating heartbeat

What is one function of the prefrontal cortex? Fill in the blank: The prefrontal cortex is responsible for _________?

• problem solving / critical thinking

• regulating heart rate

• digesting food

• controlling balance

Match!

Groups:

(a) Saving $

,

(b) Spending $ (retail)

• Bank account balance goes down

• Putting $ away

• Bank account balance goes up

• Buying stuff

What is one function of the prefrontal cortex?

• self reflection

• regulating heart rate

• digesting food

• controlling balance

Which of the following is NOT a main function of the prefrontal cortex?

• emotional responses

• problem solving

• long-term planning

• decision making

Fill in the blank: One of the questions your brain is asking to make sure you're okay is: Am I ____?

• safe

• hungry

• tired

• angry

Fill in the blank: One of the questions your brain is asking to make sure you're okay is: Do I ____?

• belong

• run

• eat

• sleep