Market Research Quiz

What type of research answers "How many units were sold last month?"

• Qualitative

• Quantitative

• Observational

• Secondary

Which question suits qualitative research?

• "Calculate our market share"

• "Why do customers prefer our competitor?"

• "Measure December sales growth"

• "Count website visitors"

Primary research is also called:

• Desk research

• Field research

• Statistical research

• Public research

Secondary data refers to:

• Data you collect yourself

• Pre-existing data from other sources

• Only financial records

• Secret company information

What's the main advantage of primary research?

• Tailored to your specific needs

• Always cheaper than secondary

• Doesn't require analysis

• Instantly available

Which method involves face-to-face Q&A?

• Survey

• Interview

• Observation

• Experiment

What's a key disadvantage of online surveys?

• Too personal

• No interviewer to explain questions

• Always expensive

• Requires lab equipment

Focus groups are ideal for:

• Reaching thousands quickly

• Deep dive into consumer opinions

• Eliminating all bias

• Getting statistical data

Observation research is best for:

• Measuring attitudes

• Studying actual behavior

• Getting verbal feedback

• Reaching remote customers

What's true about questionnaires?

• Must always be paper-based

• Can be conducted online or in-person

• Only work for B2B research

• Don't need testing