Marketing 1

John purchases Kellogg's Frosted Flakes cereal. What type of product did he purchae?

• generic brand product

• geographic brand product

• national brand product

• private brand product

Which state of the decision making process would Steve be in if he were deciding which toothpaste brand would help him to whiten his teeth?

• problem recognition

• purchase the product

• evaluate alternatives

• past purchase evaluation

Which concept describes matching the characteristics of a product to a customer's needs and wants?

• feature benefit selling

• high pressure selling

• rational selling

• retail selling

Which term describes the number of items a company sells in one particular product line?

• product mix

• product lines

• product depth

• product categories

What is the first step of the selling process?

• approach

• determining the customer needs

• follow up

• presentation

What is an example of product bundling?

• a box of candy

• a pair of shoes

• a bottle of perfume

• a vacation package

Which term describes a word, name, symbol, sound or combinationthat has been legally protected by the federal government?

• trademark

• tradename

• trade symbol

• trade character

Janet buys a tshirt to remember her trip to Orlando. What type of buying motive is this?

• emotional

• extensive

• limited

• routine

What does it mean to find a product gap?

• The time between an old and new trend

• the space between 2 pieces of a product

• the difference between what products are available and what is needed

• The difference in time from when a product is ordered to when it arrives

Samsing advertises the unique advantages of their cell phones in comparison to the IPhone. Which form of product positioning are they using?

• positioning by price and quality

• positioning by features and benefits

• positioning by unique characteristics

• positioning in relation to the competition