Mastering Advanced Digital Marketing

Which of the following is a key component of on-page SEO?

• Keyword stuffing

• Internal linking

• Content quality

• Backlink quality

• Meta tag length

Scarlett is working on a content marketing strategy for her new online store. What is the primary goal of content marketing?

• To create a viral social media post.

• To increase sales immediately.

• To build brand awareness and loyalty.

• To attract and engage a target audience.

• To reduce marketing costs significantly.

Ava is managing the social media accounts for her school club. She wants to evaluate how well her posts are performing in terms of audience interaction. Which metric is most commonly used to measure social media engagement?

• Engagement rate

• Click-through rate

• Post reach

• Impressions

• Follower count

In PPC, what does the acronym CPC stand for?

• Cost Per Clickthrough

• Cost Per Conversion

• Cost Per Customer

• Cost Per Impression

• Cost Per Click

What is the purpose of a landing page in a PPC campaign?

• To serve as a homepage for the website

• To collect user feedback and testimonials

• To showcase all products offered

• The purpose of a landing page in a PPC campaign is to convert visitors into leads or customers.

• To provide detailed information about the company

Which of the following is NOT a common SEO strategy?

• Content optimization

• Social media advertising

• Keyword stuffing

• Backlink building

• Pay-per-click advertising

What type of content is most effective for lead generation?

• Social media posts with no call to action.

• Random blog articles without a target audience.

• Informative newsletters that provide insights.

• Valuable resources like eBooks and webinars.

• Generic advertisements without specific offers.

Which social media platform is known for its B2B marketing effectiveness?

• Facebook

• Instagram

• Pinterest

• Twitter

• LinkedIn

What does the term 'bounce rate' refer to in digital marketing?

• The average time a visitor spends on a website.

• The percentage of visitors who click on a link to another site.

• The percentage of visitors who return to the website within a week.

• The total number of pages viewed by a visitor.

• The percentage of visitors who leave a website after viewing only one page.

Which metric indicates the effectiveness of a PPC ad?

• Cost Per Click (CPC)

• Impression Share (IS)

• Click-Through Rate (CTR)

• Conversion Rate (CR)

• Quality Score (QS)