Digital Strategy -- Final Quiz Review

(Practice question)

Your favourite digital marketing strategy is...

• Email

• Social Media

• Online Ads

• Gamification

• All of the above

The Canadian Anti-Spam Legislation mandates that implied consent expires after two years.

• True

• False

App store browsing is how most people discover new apps.

• True

• False

Which of the following terms is described as "the percentage of emails that were not deliverable"?

• Delivery Rate

• Rate of Distribution

• Bounce Rate

In email, Click-Through Rate refers to:

• % of recipients who open the email

• % of people who clicked on at least one link in the email

• % of people who clicked through to open the email

• The number of links in an email

One of the best ways for a company to grow its email list is to send more emails.

• True

• False

During the checkout process on an ecommerce website, a customer checks a box that says "Yes, send me promotional emails and updates". What kind of consent are they giving?

• Express consent

• Implied consent

DRIP stands for:

• Differentiate, Reinforce, Inform, Persuade

• Differentiate, Remind, Inform, Persuade

• Distribute, Reinforce, Inform, Persuade

• Differentiate, Reinforce, Innovate, Persuade

Flow state can be described as "The physical state of a person who is performing an activity and is fully immersed in a feeling of energized focus, full involvement, and enjoyment."

• True

• False

Which of the following is NOT a requirement for flow state?

• Direct, immediate feedback

• A sense of control

• Concentration on the task at hand

• Missions to accomplish