Marketing Concepts Vocabulary
Authored by Kacie Worthy
Business
11th Grade
Used 12+ times
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37 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: The ________ is the business must satisfy needs and wants of their customer to compete.
Marketing Concept
Production Concept
Selling Concept
Financial Concept
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: A ________ is a person who buys the product.
Customer
Seller
Manufacturer
Advertiser
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: A ________ is a person who uses the product.
Consumer
Manufacturer
Retailer
Supplier
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ determines prices for products in order to maximize profit.
Pricing
Distribution
Promotion
Packaging
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ is applying promotional techniques to potential customers.
Promotion
Distribution
Production
Financing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ involves developing, improving and maintaining a product mix.
Product/Service Management
Market Research
Financial Analysis
Sales Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ________ is obtaining the money necessary for business operations.
Financing
Marketing
Production
Distribution
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