Marketing Concepts Vocabulary

Fill in the blank: The ________ is the business must satisfy needs and wants of their customer to compete.

• Marketing Concept

• Production Concept

• Selling Concept

• Financial Concept

Fill in the blank: A ________ is a person who buys the product.

• Customer

• Seller

• Manufacturer

• Advertiser

Fill in the blank: A ________ is a person who uses the product.

• Consumer

• Manufacturer

• Retailer

• Supplier

Fill in the blank: ________ determines prices for products in order to maximize profit.

• Pricing

• Distribution

• Promotion

• Packaging

Fill in the blank: ________ is applying promotional techniques to potential customers.

• Promotion

• Distribution

• Production

• Financing

Fill in the blank: ________ involves developing, improving and maintaining a product mix.

• Product/Service Management

• Market Research

• Financial Analysis

• Sales Promotion

Fill in the blank: ________ is obtaining the money necessary for business operations.

• Financing

• Marketing

• Production

• Distribution

Fill in the blank: ________ is providing consumers with the products and services they desire.

• Selling

• Manufacturing

• Advertising

• Transporting

Fill in the blank: ________ is managing market information to maximize business decisions.

• Marketing Information Management

• Market Segmentation

• Product Placement

• Sales Promotion

Fill in the blank: ________ is using channels to get products to consumers.

• Distribution

• Production

• Financing

• Promotion