Promotions in SEM Review Questions

What does the first "A" in the AIDA model stand for in promotional messages?

• Attention

• Action

• Attraction

• Analysis

Which of the following is a logical or rational motive for buying a product?

• Wants

• Desires

• Needs

• Emotions

In the AIDA model, what is the primary goal of creating desire?

• To prompt action

• To grab attention

• To excite interest

• To analyze data

What might fans overlook due to their emotional ties to sports?

• Athlete’s bad behavior

• Game rules

• Ticket prices

• Team colors

What is one factor contributing to the power of new markets in sports?

• Decline in youth participation

• Rising popularity of women’s role in athletics

• Decrease in sponsorships

• Reduction in sports events

What is the two-word definition of the concept of promotion?

• Persuasive Communication

• Effective Marketing

• Strategic Advertising

• Brand Management

What is institutional promotion also referred to as?

• Corporate Advertising

• Personal Selling

• Direct Marketing

• Public Relations

What is the primary goal of institutional promotion?

• To increase brand recognition and overall goodwill

• To boost sales through discounts

• To enhance product features

• To improve customer service

What is the primary goal of product promotion?

• To increase production costs

• To encourage the sale of a specific product

• To reduce employee workload

• To limit market reach

Which of the following is a promotional objective?

• To decrease awareness

• To support sales increases

• To discourage trial

• To create confusion