Are You a Value-Driven Shopper?

What is currently the number one motivation for fashion purchases across all age groups?

• a) Brand prestige

• b) Affordability

• c) Sustainability

• d) Trendiness

By 2025, what percentage of the global apparel market is expected to come from secondhand sales?

• a) 5%

• b) 10%

• c) 25%

• d) 40%

Which age group is most likely to prioritise cost over brand?

• a) 16–24

• b) 25–34

• c) 35–44

• d) 45+

What term describes consumers who look for style without compromising their budget?

• a) Early adopters

• b) Luxury loyalists

• c) Smart spenders

• d) Eco warriors

Which theory best explains the shift from status-driven luxury buying to affordable alternatives like dupes?

• a) The Experience Economy

• b) Conspicuous Consumption (Veblen, 1899)

• d) Diffusion of Innovation (Rogers, 2003)

Which buying group is most hesitant to shop secondhand despite being the top buyers of dupes?

• a) Gen Z

• b) Older Millennials

• c) Baby Boomers

• d) Gen X

 What does ‘value’ mean to the majority (69%) of consumers surveyed?

• a) Trendiness at any cost

• b) Brand recognition

• c) High quality for the price

• d) Fast fashion deals

According to Pine & Gilmore (1999), how can brands enhance resale shopping?

• a) By increasing online ads

• b) By lowering quality standards

• c) By creating immersive experiences

• d) By copying luxury designs

Which theory explains why some consumers avoid secondhand fashion to fit in with others?

• a) Diffusion of Innovation (Rogers)

• b) Normative Social Influence

• c) Conspicuous Consumption

• d) Thematic Analysis

According to Diffusion of Innovation, resale shoppers are currently…

• a) Innovators

• b) Laggards

• c) Early adopters or early majority

• d) Traditionalists