7 P's of Marketing

In the 7 P's of Marketing, ______ refers to what the business is selling—including features, quality, and branding.

• Product

• Price

• Promotion

• Place

Which of the following is an example of 'Price' in the 7 P's of Marketing?

• Apple iPhone – Innovative features, sleek design, multiple versions.

• Primark – Low-price strategy to attract cost-conscious consumers.

• Amazon – E-commerce platform offering global accessibility.

• Coca-Cola Christmas ads – Iconic seasonal campaigns build brand love.

Match the following 7 P's of Marketing with their correct definitions:

• What the business is selling—including features, quality, branding.

• Promotion

• How customers are informed and persuaded.

• Price

• Where and how the product is sold.

• Product

• How much the product costs and pricing strategies used.

• Place

In the 7 P's of Marketing, 'Promotion' is about how customers are ______ and persuaded.

• informed

• ignored

• confused

• overlooked

In the 7 P's of Marketing, ______ refers to staff and customer service impact. Example: John Lewis – Known for excellent in-store service.

• People

• Price

• Promotion

• Place

In the 7 P's of Marketing, ______ refers to the systems used to deliver the service/product. Example: McDonald's – Fast, consistent service processes worldwide.

• Process

• Product

• Price

• Promotion

In the 7 P's of Marketing, ______ refers to tangible cues that reassure the customer. Example: Starbucks – Branded cups, store layout, loyalty cards.

• Physical Evidence

• Promotion

• Process

• People

In the 7 P's of Marketing, ______ refers to what the business is selling—including features, quality, branding.

• Product

• Price

• Promotion

• Place

Fill in the blank: In the 7 P's of Marketing, ______ refers to how much the product costs and pricing strategies used.

In the 7 P's of Marketing, ______ refers to where and how the product is sold.

• Place

• Price

• Promotion

• Product