Crisis Management

Match the synonyms

• Modifying

• Argue

• Assert

• Customized

• Tailored

• Company

• Accurately

• Precisely

• Firm

• Changing

Match the word to create collocation

• Plan

• Press

• Limitation

• Contigency

• Release

• Damage

• Action

• Loss of

• Confidence

• Legal

What triggered the crisis at CSF?

• A fire broke out in one of their factories

• An expired ingredient was used in a product

• Their market share decreased suddenly

• A strike caused production delays

Why was the product recall delayed?

• CSF was waiting for government approval

• They believed the product was safe

• The product represented a significant portion of profits

• They didn’t want to alarm the public unnecessarily

What major mistake did CSF make in handling the crisis?

• They didn’t notify the public or apologize

• They overreacted and shut down all factories

• They issued a press release too quickly

• They blamed the retail outlets

What was one of the consequences of the crisis for CSF?

• Their profits doubled

• They gained new retail partners

• Their share price dropped sharply

• They expanded into new markets

What does the term “reputation damage” most likely mean in the context?

• Gaining media attention

• Losing credibility and public trust

• Redesigning product packaging

• Getting fined by the government

Which of the following best describes CSF’s initial focus during the crisis?

• Legal Action

• Media Management

• Consumer Communication

• Internal Problem-Solving

Match the wordswith their defitions

• By accident; not intentionally

• Expired Ingredient

• A food item no longer safe

• Mistakenly

• To drop suddenly and sharply

• Plummet

• Remove products from the market due to a

• Retail Outlets

• Shops that sell directly to customers

• Recall