Buyer Behaviour

Which of the following is NOT one of the main factors influencing consumer behavior?

• Personal factors

• Social factors

• Cultural factors

• Geographical factors

The buyer decision process typically consists of how many stages?

• 7

• 3

• 5

• 9

Which stage of the buyer decision process involves the consumer's actual purchase of the product?

• 
  Evaluation of alternatives

• Post-purchase behavior

• 
  Information search

• Purchase decision

What type of buyer behavior is characterized by high involvement but few perceived

differences among brands?

• Complex buying behavior

• Variety-seeking buying behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

Which of the following is an example of a reference group?

• Friends

• All of the above

• Coworkers

• Family

What is the term for a person's position within a group, defined by their roles and status?

• Personal trait

• Psychological factor

• Cultural identity

• Social role

Which of the following is NOT typically considered a personal factor influencing buyer behavior?

• Occupation

• Age and life-cycle stage

• Economic circumstances

• 
  Political affiliation

What type of buying behavior is associated with low consumer involvement and significant perceived brand differences?

• Complex buying behavior

• Variety-seeking buying behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

In Maslow's hierarchy of needs, which need is at the base of the pyramid?

• Safety needs

• Physiological needs

• Esteem needs

• Social needs

What is the term for the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world?

• 
  Attitude

• 
  Learning

• Motivation

• Perception