
Test Your Understanding - Unit 5 - Web Analytics
Authored by Divya Anchan
Business
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Social Listening?
Monitoring social media for mentions of a brand
Posting content on social media
Using traditional media for advertising
Ignoring customer feedback
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of User-Generated Content (UGC)?
A company’s press release
A customer's product review
A brand’s TV commercial
A paid influencer post
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of Social Analytics?
To increase likes and comments
To analyze social media trends and customer behavior
To post advertisements on social media
To create personal blogs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a key performance indicator (KPI) for Web Listening?
Engagement rate
Customer sentiment
Employee satisfaction
Brand mentions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a free web listening tool?
Sprinklr
Google Alerts
Salesforce Social Studio
Brandwatch
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of content is considered User-Generated Content?
An article published by a news website
A blog written by a customer about a product
A company's financial report
A brand's official Instagram post
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Web Listening mainly helps businesses in:
Increasing operational costs
Understanding customer opinions and improving strategies
Decreasing social media presence
Reducing brand awareness
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