Ads Meet 1 Menganalisis

What is the main purpose of an advertisement?

• To entertain the audience

• To provide detailed information about a product or service

• To persuade the audience to buy or use a product or service

• To confuse the audience about a product or service

• To offer entertainment and games to the audience

In an advertisement, a famous actor is shown enjoying a new product. What is the effect of this strategy?

• It shows that the product is very expensive

• It appeals to the audience’s desire to be like the actor

• It explains the technical details of the product

• It confuses the audience about the product’s benefits

• It focuses on the negative aspects of the product

You see an advertisement for a phone that highlights its fast processor and long battery life. How would these features appeal to different groups of consumers?

• They appeal to consumers who prioritize fashion

• They appeal to consumers who need the phone for gaming and social media

• They appeal to consumers who only care about the price

• They appeal to consumers who are interested in simple phones

• They appeal to consumers who want a phone for phone calls only

What is the role of the slogan in an advertisement?

• To describe the company’s history

• To give detailed instructions on how to use the product

• To create a memorable and catchy message

• To explain the technical specifications of the product

• To show a negative review of the product

In an advertisement, you see words like "Best in the market" or "Limited offer." What is the purpose of these phrases?

• To provide factual information

• To inform customers about the price

• To compare the product with other products

• To make the advertisement longer

• To persuade the audience to act quickly

An advertisement for a new shoe brand shows a group of people running in the shoes, looking confident and happy. What is the purpose of this visual in the advertisement?

• To highlight the shoe’s price

• To appeal to the audience’s emotions and desire for confidence

• To explain the technical features of the shoe

• To show that the shoe is uncomfortable

• A.    To compare the shoe with other brands

Why might an advertisement for a product use emotional language like "Feel the difference" or "Experience the best"? What effect does this have on the audience?

• It uses emotional appeal to create a connection with the audience

• It provides logical reasons for buying the product

• It compares the product to competitors

• It informs the audience about the technical details of the product

• It makes the advertisement seem humorous

How does the structure of an advertisement (headline, body, and call-to-action) help achieve its social function?

• It makes the advertisement more creative

• It helps the advertisement stand out visually

• It organizes the information to attract attention and persuade the audience to act

• It ensures that the audience understands the technical details

• It makes the advertisement longer to explain everything

If an advertisement shows a person using a product in a variety of situations (e.g., work, home, travel), what is the advertisement trying to convey?

• The product is expensive

• The product is versatile and useful in many situations

• The product has limited uses

• The product is for a specific audience only

• The product is difficult to use

Why might an advertisement for a new car use phrases like "Unmatched comfort" or "Superior technology"?

• To explain how the car works

• To provide a comparison with other cars

• To show the technical specifications

• To make the car seem better than others

• To describe the car's target audience