Questionnaire Selection

What is the first step in selecting a questionnaire for research?

• Translation

• Reliability testing

• Defining research objectives

• Choosing question types

Which term refers to how well a questionnaire measures what it intends to?

• Internal consistency

• Relevance

• Reliability

• Content validity

Which is an example of a formalized questionnaire?

• Open-ended product feedback form

• In-depth interview transcript

• Customer satisfaction survey with Likert scale

• Observational notes

What type of questionnaire hides its true purpose?

• Structured

• Concealed

• Open-ended

• Unconcealed

Which factor primarily reduces response bias in sensitive topics?

• Short questions

• Concealed purpose

• Face-to-face interviews

• Neutral language

What is the recommended action after drafting questionnaire questions?

• Translate the questions

• Immediately deploy

• Pilot test the questionnaire

• Interview the target population

Why is brevity important in questionnaires?

• To reduce reliability

• To avoid cultural issues

• To prevent respondent fatigue

• To ensure content validity

Which characteristic ensures that questionnaire results remain consistent over time?

• Content validity

• Reliability

• Clarity

• Cultural sensitivity

What is internal consistency commonly measured by?

• Likert scale

• Expert opinion

• Cronbach's alpha

• Pre-testing

Which method is best for collecting rich, qualitative data?

• Online surveys

• Structured questionnaires

• Face-to-face interviews

• Likert scale questions