Marketing 1.2

Which of the following is NOT a purpose of marketing within a business?

• Informing customers

• Increasing sales

• Identifying and understanding customers

• Reducing product quality

Why might a business use newspapers and magazines for research?

• To gather up-to-date market trends and competitor information

• To conduct experiments

• To interview customers

• To design advertisements

What is a disadvantage of using a website for market research?

• Information is always accurate

• Needs careful interpretation

• Data is always up-to-date

• Easy to understand without analysis

Why might information from a website require careful interpretation?

• Because it is always correct

• Because it may be biased or incomplete

• Because it is only available in print

• Because it is too simple

How does the speed at which information is needed affect market research methods?

• It determines which research methods are most suitable

• It increases the number of products sold

• It changes the business location

• It affects the color of advertisements

A business wants to find out what information is required before starting market research. What is the benefit of this approach?

• It helps focus the research on relevant topics

• It increases the cost of research

• It reduces the number of customers

• It changes the business location

If a business wants to know how many customers visited their store last week, what type of data are they collecting?

• Qualitative data

• Quantitative data

• Subjective data

• Experimental data

What is a disadvantage of qualitative data?

• Information may only be provided by a limited number of people.

• It is always more accurate than quantitative data.

• It is easy to analyze using statistics.

• It covers a wide range of opinions.

Which of the following best describes qualitative data?

• Data that helps businesses understand customer thoughts and feelings.

• Data that is always numerical.

• Data that is collected from every customer.

• Data that is only used for financial analysis.

Which of the following is NOT a disadvantage of quantitative data?

• It limits how much people can say about what they like and dislike.

• It is easy to analyse.

• It may not capture detailed opinions.

• It can be impersonal.