SWOT and BCG Matrix Quiz

What does the "S" in SWOT stand for?

• Strategy

• Strength

• Service

• Situation

Which of the following is an internal factor in SWOT?

• Government policy

• Competitor pricing

• Staff skills

• New market trends

Which of the following best represents a threat in SWOT?

• Strong customer service

• Outdated machinery

• Competitor offering lower prices

• High employee loyalty

Weaknesses in SWOT analysis refer to:

• Positive internal factors

• Negative internal factors

• Positive external factors

• Negative external factors

A business notices a growing demand for eco-friendly products. This is a(n):

• Strength

• Weakness

• Threat

• Opportunity

Which tool helps analyse a company’s internal and external environment?

• BCG Matrix

• 7Ps Model

• SWOT Analysis

• Ansoff Matrix

Which of the following is NOT an external factor in SWOT?

• Economic changes

• Technological advancements

• Company’s cost structure

• Legal regulations

A bakery has poor online marketing. This is a:

• Strength

• Weakness

• Threat

• Opportunity

SWOT is usually conducted:

• After the marketing plan

• Before strategy setting

• At the end of the product life cycle

• Only for new businesses

Why is SWOT useful for small businesses?

• Helps set financial targets

• Helps hire new staff

• Helps identify business position

• Helps avoid taxes