Icebreaker

What is the main goal of the Code of Corporate Ethics (CCE)?

• A. To sell more products

• B. To guide ethical behavior in the company

• C. To create fun advertisements

• D. To increase taxes

Who must follow the Code of Ethics in a company?

• A. Only the boss

• B. Only the PR team

• C. Everyone in the company

• D. Only new employees

Which of these is a part of ethical behavior?

• A. Lying to the public

• B. Keeping secrets from customers

• C. Being honest in communication

• D. Hiding problems

What department helps employees learn about ethics?

• A. Sales

• B. Human Resources (HR)

• C. Logistics

• D. Advertising

Which group outside the company also cares about ethics?

• A. Pets

• B. Movie stars

• C. Customers and media

• D. Interns only

What should a PR professional avoid?

• A. Honest stories

• B. Clear communication

• C. Misinformation and hidden conflicts

• D. Speaking kindly

What is one benefit of having a good Code of Ethics?

• A. More gossip at work

• B. Confused employees

• C. Higher trust and a better company image

• D. Fewer customers

What’s a common challenge in ethics for PR?

• A. Too much free time

• B. Pressure to hide bad news

• C. Having too many ethical rules

• D. No public interest

What is one way a company showed strong ethics during a crisis?

• A. By ignoring customers

• B. Johnson & Johnson recalling unsafe products

• C. Hiding problems from the media

• D. Changing its logo

Why is the Code of Ethics important in PR?

• A. It makes employees quiet

• B. It helps the company look trendy

• C. It guides truthful and responsible communication

• D. It saves money on ads