Promotional Tools Quiz

Promotional mix is made of?

• Just a sprinkle of direct marketing and a dash of personal selling!

• A pinch of sales promotions and a splash of internet marketing!

• Only a dollop of advertising and a scoop of public relations!

• The full recipe: Advertising, direct marketing, personal selling, public relations, and sales promotions!

Which of the following is NOT a type of advertising execution?

• Technical expertise

• Slice of life

• Market research

• Lifestyle

What do you think is the primary goal of those catchy ads that aim to remind consumers?

• To persuade customers to switch brands

• To maintain awareness of a mature product

• To build primary demand

• To introduce a new product

If you were to create a fun character to represent your product, which advertising execution would you choose?

• Personality

• Fantasy

• Mood or image

• Slice of life

What do you think is the advantage of direct marketing?

• Precision targeting

• Low cost

• High visibility

• Mass appeal

If you were to launch a direct marketing campaign, which element would you need to gather names and contact information of your audience?

• The Strategy

• The Offer

• The List

• The Message

What do you think is the main role of personal selling in the world of business?

• To conduct market research

• To manage public relations

• To communicate directly with customers

• To create advertisements

Which of the following activities do you think is NOT a major public relations activity?

• Sales promotions

• Product publicity

• Press/media relations

• Corporate communications

What do you think is the primary goal of sales promotions?

• To conduct market research

• To create long-term customer relationships

• To generate immediate sales

• To enhance brand image

Which of the following is a sales promotional tool?

• Samples

• Press releases

• Publicity stunts

• Corporate newsletters