SMS Pre-Assessment

Which of the following terms describes your potential audience on social media?

• Distribution

• Impressions

• Reach

• Exposure

Which one of the following is a programming language used on Webpages to make them interactive?

• Ajax

• VML

• JavaScript

• OWL

Which type of social media publishing only allows users to send brief messages?

• Microblogging

• Media sharing

• Bookmarking

• Wikis

Which social networking site features circles?

• Facebook

• Google+

• Pinterest

• Instagram

Which of the following is the key component to content going viral?

• Amplification

• Conversation

• Applause

• Sentiment

What two benefits encourage executive buy-in?

• The company's culture and employee morale

• The executive's culture and emotional benefits

• The employee's morale and the company's economic position

• The executives' emotional benefits and economic values

Which of the following organizational structures is the slowest to implement change?

• Tall

• Flat

• Matrix

• Holacracy

Which of the following is true about SMART goals?

• SMART goals should only include the outcome statement.

• SMART goals should be difficult to achieve.

• SMART goals should not have a time limit on achieving them.

• SMART goals should have quantifiable metrics assigned to them.

Which of the following is the process of asking a large group of people for innovation ideas?

• Crowdshaping

• Campaign management

• Crowdsourcing

• Social voice

Which of the following is an advantage of social media?

• It can bring people into the sales funnel.

• It is free.

• It is easy to quantify ROI.

• It is easy to control.