Marketing Principles Quiz

What is the primary focus of all marketing activities?

• Products

• Customers

• Sales

• Advertising

Which of the following is NOT one of the four basic elements of marketing?

• Promotion

• Manufacturing

• Distribution

• Product

What is the term for a specific group of customers that an organization focuses its marketing efforts on?

• Consumer group

• Customer base

• Market segment

• Target market

Which of the following best defines marketing?

• Advertising

• Selling products

• Creating, distributing, promoting, and pricing

• Customer service

What does the term 'Marketing Mix' refer to?

• Sales, advertising, customer service

• Branding, pricing, distribution

• Product, price, promotion, distribution

• Market research, product development

Which variable deals with researching customers' needs and designing a product that satisfies them?

• Distribution variable

• Product variable

• Price variable

• Promotion variable

What is the primary goal of promotion in marketing?

• To increase sales

• To inform individuals or groups about products

• To develop products

• To set prices

Which of the following is a characteristic of a good?

• Service

• Physical entity you can touch

• Idea

• Intangible

What is the purpose of distribution in marketing?

• To create awareness

• To make products available in the right quantities

• To set prices

• To develop products

Which of the following is a factor that can limit marketing managers' ability to alter marketing strategies?

• Sales data

• Customer preferences

• Economic conditions

• Product features