UNIT 10 QUIZ

Indicate whether the following sentences or statements are true or false. 1. Event Operations and Game Operations refer to the same thing.

• True

• False

Indicate whether the following sentences or statements are true or false. 2. The game operations process begins in the creative minds of sports marketing professionals before any games are played.

• True

• False

Indicate whether the following sentences or statements are true or false. 3. The fan experience begins when the fan enters the venue for an event.

• True

• False

Indicate whether the following sentences or statements are true or false. 4. Subpar food and beverage options do not impact the fan experience.

• True

• False

Indicate whether the following sentences or statements are true or false. 5. Organizations must prioritize and continuously improve the fan experience to ensure repeat attendance, foster positive word-of-mouth, and build brand loyalty.

• True

• False

Indicate whether the following sentences or statements are true or false. 6. Challenges finding parking or long lines at the stadium can impact whether fans purchase tickets to a game or event.

• True

• False

Indicate whether the following sentences or statements are true or false. 7. Various factors impact the fan experience, including before, during, and after the event.

• True

• False

Indicate whether the following sentences or statements are true or false. 8. Once traffic congestion and parking issues are identified, there is little that sports, entertainment, or event properties can do to address them.

• True

• False

Indicate whether the following sentences or statements are true or false. 9. Offering a “fan-friendly” pricing menu with less expensive food and beverage options positively impacts the fan experience.

• True

• False

Indicate whether the following sentences or statements are true or false. 10. Contactless experiences refer to the additional features and services provided at a venue to enhance the fan experience.

• True

• False