Design Theory 🧑‍🎨

What does general research support as the optimal line length for a body of text?

• 35-50 characters 

• 50-75 characters

• 75-90 characters

• 90-115 characters 

In colour theory, what is a complementary colour scheme? 

• Colours that sit next to each other on the colour wheel

• Colours mixed with white for tints

• Colours directly opposite each other on the colour wheel 

• Colours adjacent on the colour wheel 

Which of the following lists correctly represents the core principles of design? 

• Balance, contrast, emphasis, movement, pattern, rhythm, proportion, variety, unity 

• Focal point, layout, grid, contrast, flow, proximity, UX, whitespace 

• Contrast, consistency, navigation, feedback, hierarchy, typography, interaction 

• Alignment, typography, hierarchy, accessibility, grids, responsiveness, affordance 

Which design principle helps guide the viewers eye through a composition using visual weight? 

• Proximity

• Emphasis

• Alignment

• Pattern 

You’re designing a landing page with a bold headline, a product image, and call-to-action button. Which design principle ensures that the viewers eye is naturally guided from headline to button? 

• Unity 

• Movement

• Proportion 

• Pattern 

How many classic compositional armatures are commonly taught in traditional art and design theory? 

• 6

• 8

• 12

• 16

What is an armature in visual design? 

• A pattern

• A colour palette

• A structural guide 

• A method for creating hierarchy

What is the difference between DPI and PPI? 

• DPI refers to the resolution of digital images, while PPI refers to print resolution

• DPI is related to print output, while PPI is related to screen resolution

• DPI measures screen pixel density, while PPI measures print image quality

• DPI and PPI are interchangeable terms for image quality 

In the HSB colour model, what does the S stand for? 

• Saturation 

• Shadow

• Sharpness

• Spectrum

What’s the minimum contrast ratio recommended by WCAG AA for body text for accessibility? 

• 2:1

• 3.5:1

• 4.5:1

• 7.5:1