The 4Ps of marketing are:

Marketing MCQs

Quiz
•
Arts
•
University
•
Hard
Dr.G. Purushothaman
FREE Resource
100 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Product, Price, People, Process
Product, Price, Place, Promotion
People, Promotion, Plan, Product
Plan, Price, Positioning, Product
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A brand is best defined as:
A type of product
A unique design, sign, or name
A logo used for promotion
A legal patent
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
In B2B marketing, the focus is more on:
Impulse buying
Emotional appeal
Personal selling and relationship building
Celebrity endorsements
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is a digital marketing channel?
Television
Newspaper
Billboard
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Market segmentation means:
Breaking market into unrelated parts
Identifying various groups within a market
Randomly assigning ads
Selling products in bulk
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A SWOT analysis evaluates:
Strategy, Work, Output, Tactics
Strengths, Weaknesses, Opportunities, Threats
Sales, Workload, Operations, Trends
Skills, Work, Objectives, Time
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What does USP stand for in marketing?
Ultimate Selling Practice
Unique Selling Proposition
Unique Service Promotion
Unitary Sales Plan
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