Marketing MCQs

Marketing MCQs

University

100 Qs

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Marketing MCQs

Marketing MCQs

Assessment

Quiz

Arts

University

Hard

Created by

Dr.G. Purushothaman

FREE Resource

100 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The 4Ps of marketing are:

Product, Price, People, Process

Product, Price, Place, Promotion

People, Promotion, Plan, Product

Plan, Price, Positioning, Product

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

A brand is best defined as:

A type of product

A unique design, sign, or name

A logo used for promotion

A legal patent

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

In B2B marketing, the focus is more on:

Impulse buying

Emotional appeal

Personal selling and relationship building

Celebrity endorsements

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a digital marketing channel?

Television

Newspaper

Instagram

Billboard

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Market segmentation means:

Breaking market into unrelated parts

Identifying various groups within a market

Randomly assigning ads

Selling products in bulk

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

A SWOT analysis evaluates:

Strategy, Work, Output, Tactics

Strengths, Weaknesses, Opportunities, Threats

Sales, Workload, Operations, Trends

Skills, Work, Objectives, Time

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What does USP stand for in marketing?

Ultimate Selling Practice

Unique Selling Proposition

Unique Service Promotion

Unitary Sales Plan

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