10.1 Denim

In which year did Levi Strauss come to California?

What was his intention?

What was in short supply in the Wild West?

What did Levi do with the canvas he had brought with him?

What was the problem that miners faced with this fabric? It was too rough on their skin

What fabric did Levi substitute for the canvas?

How did it acquire its new name or short form?  

What innovation did Jacob Davis and Levi Strauss invent together?

Why did the advertisement show two horses trying to pull the material apart?

Write three words that would sum up three aspects of Levi Strauss’s character..