Trademarks and Branding Quiz

What is a trademark?

• A distinctive sign used by individuals or businesses.

• A type of industrial property.

• Both A and B.

• None of the above.

What are the five types of trademarks?

• Symbol, Pictograph, Lettermark, Logo, Combination Mark

• Symbol, Pictograph, Lettermark, Logo, Tagline

• Symbol, Pictograph, Lettermark, Logo, Brand Name

• Symbol, Pictograph, Lettermark, Logo, Slogan

What is the advantage of a symbol as a trademark?

• It is unique and easy to recognize.

• It is cheap to promote.

• It can be easily understood by everyone.

• It has no disadvantages.

What is a pictograph?

• A symbol that refers to an object, action, or concept.

• A type of logo.

• A trademark that uses letters.

• A combination of symbol and logo.

What should a trademark convey?

• Quality and uniqueness.

• Complexity and confusion.

• Abstract meanings.

• None of the above.

What direction is more effective compared to those which point downwards or left?

• Up and right

• Down and left

What are the three factors that affect corporate identity?

• Behaviour, communication, and symbolism

• Design, marketing, and sales

What is the basis for a brand, packaging, and other tools utilized in a company?

• Simple unity

• Complex designs

What must an effective visual identity have to attract the audience?

• Strong visual attraction

• Weak visual attraction

What does core identity include?

• Mark, colour, type system

• Only logo