Media and Communication Quiz

According to Marshall McLuhan's famous statement "the medium is the message," what was his main argument?

• The content of communication is more important than its form

• Technology and media reshape societies regardless of content

• Messages are only effective through traditional media

• Written communication is superior to oral communication

How did the development of writing on papyrus impact storytelling?

• It made storytelling more dramatic

• It enhanced people's memory capabilities

• It eliminated the need for oral storytelling completely

• It reduced reliance on memorization for storytellers

What is the primary characteristic of media oligopoly?

• Complete market control by one company

• Equal distribution of media ownership

• A few firms having significant market influence

• Government control of media systems

How does McLuhan's concept of the "global village" relate to television?

• It creates isolated viewing experiences

• It promotes local programming exclusively

• It enables real-time shared experiences across the world

• It reduces international communication

What is glocalization in the context of media?

• Exclusively local media distribution

• Rejection of global media content

• Global products adapted for local markets

• Local products exported globally

How do digital media impact political engagement?

• They restrict political participation

• They enable multiple voices and views to challenge power

• They eliminate traditional political structures

• They reduce political discourse

What is the primary role of media in economic globalization?

• To restrict international trade

• To create conditions for global capitalism

• To promote local economies only

• To prevent commercial advertising

How has smartphone technology affected human relationships?

• It has completely eliminated face-to-face communication

• It has only negative impacts on relationships

• It enables constant, simultaneous communication with multiple people

• It exclusively promotes professional relationships

What historical development marked the transition from oral to written communication?

• The invention of television

• The development of cuneiform writing around 3000 BCE

• The creation of the internet

• The invention of the telephone

How does McLuhan suggest that media simultaneously affects human senses?

• It only enhances sensory capabilities

• It has no effect on human senses

• It extends and amputates human senses

• It only diminishes sensory capabilities