Marketing chapter 12

Which of the following is NOT a typical supply chain member?

• resellers

• customers

• intermediaries

• government agencies

• raw materials supplier

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

• Downstream from

• Upstream from

• Disintermediated from

• Horizontal to

• Parallel with

All of the following are typical supply chain members EXCEPT ________.

• resellers

• customers

• intermediaries

• intermediary creditors

• C and D

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

• value delivery network

• channel of distribution

• supply chain

• demand chain

• conventional distribution channel

Most producers today sell their goods directly to ________.

• final users

• final users and marketing members

• intermediaries

• warehouses

• third-party logistics providers

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

• channel members

• distributors

• consumers

• manufacturers

• marketers

Producers benefit from using intermediaries because they ________.

• offer greater efficiency in making goods available to target markets

• bring a fresh point of view to strategy development

• eliminate risk

• are generally backlogged with orders

• refuse to store products for longer than a few days

Intermediaries play an important role in matching ________.

• dealer with customer

• supply and demand

• product to region

• manufacturer to product

• information and promotion

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

• time, need, and form

• place, possession, and form

• time, place, and possession

• place, time, and need

• place, need, and distribution

Which of the following is NOT a key function that intermediaries play in completing transactions?

• promotion

• information

• matching

• risk taking

• negotiation