The 4P's of marketing consist of Product, Price, Place, and:
Marketing II 1.02 Review

Quiz
•
Business
•
9th Grade
•
Hard
Lauren Ashe
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Consumer
Cost
Promotion
Convenience
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is a component of the 4C's of marketing?
Product
Price
Promotion
Customer
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In the 4P's, "Place" refers to:
The cost of the product
Where the product is sold
How the product is promoted
The features of the product
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
How does "Cost" in the 4C's differ from "Price" in the 4P's?
"Cost" focuses on the seller's expenses
"Cost" considers the consumer's expense to satisfy the want/need
"Cost" and "Price" are interchangeable
"Cost" includes only production costs
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following best describes "Convenience" in the 4C's?
Product features
Distribution and accessibility
Promotional strategies
Pricing tactics
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
"Communication" in the 4C's is most closely related to which of the 4P's?
Product
Price
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The 4C's marketing model emphasizes:
The seller's perspective
The buyer's perspective
Product development
Pricing strategies
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