Marketing II 1.02 Review

Marketing II 1.02 Review

9th Grade

20 Qs

quiz-placeholder

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Marketing II 1.02 Review

Marketing II 1.02 Review

Assessment

Quiz

Business

9th Grade

Hard

Created by

Lauren Ashe

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The 4P's of marketing consist of Product, Price, Place, and:

Consumer

Cost

Promotion

Convenience

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a component of the 4C's of marketing?

Product

Price

Promotion

Customer

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In the 4P's, "Place" refers to:

The cost of the product

Where the product is sold

How the product is promoted

The features of the product

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How does "Cost" in the 4C's differ from "Price" in the 4P's?

"Cost" focuses on the seller's expenses

"Cost" considers the consumer's expense to satisfy the want/need

"Cost" and "Price" are interchangeable

"Cost" includes only production costs

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following best describes "Convenience" in the 4C's?

Product features

Distribution and accessibility

Promotional strategies

Pricing tactics

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

"Communication" in the 4C's is most closely related to which of the 4P's?

Product

Price

Place

Promotion

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The 4C's marketing model emphasizes:

The seller's perspective

The buyer's perspective

Product development

Pricing strategies

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