Samuel is launching a new line of eco-friendly products. What is promotion in the context of marketing for his new line?

Promotion Unit Review

Quiz
•
others
•
11th Grade
•
Hard
Sarah Hipp
FREE Resource
34 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of creating new products
Any form of persuasive communication used to inform, persuade, or remind customers about products and services
The method of distributing products to retailers
The process of setting competitive prices
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Arjun is working on a marketing campaign and needs to understand the stages a consumer moves through when confronted with a promotional message. Which model should he refer to?
SWOT Model
Marketing Mix Model
AIDA Model
4P's Model
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is "noise" in communication?
The message
The receiver's response
Distractions from the message
The communication channel
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the promotional mix?
A combination of product prices
A cost-effective combination of promotional methods to reach goals
A mix of distribution channels
A blend of product features
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is institutional promotion?
Promotion focused on specific products
Promotion aimed at immediate sales
Promotion targeting retail stores
Promotion focused on a favorable brand image
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of media has the highest production costs?
Radio advertising
Newspaper advertising
Television advertising
Magazine advertising
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