Promotion Unit Review

Promotion Unit Review

11th Grade

34 Qs

quiz-placeholder

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Promotion Unit Review

Promotion Unit Review

Assessment

Quiz

others

11th Grade

Hard

Created by

Sarah Hipp

FREE Resource

34 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Samuel is launching a new line of eco-friendly products. What is promotion in the context of marketing for his new line?

The process of creating new products

Any form of persuasive communication used to inform, persuade, or remind customers about products and services

The method of distributing products to retailers

The process of setting competitive prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Arjun is working on a marketing campaign and needs to understand the stages a consumer moves through when confronted with a promotional message. Which model should he refer to?

SWOT Model

Marketing Mix Model

AIDA Model

4P's Model

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is "noise" in communication?

The message

The receiver's response

Distractions from the message

The communication channel

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the promotional mix?

A combination of product prices

A cost-effective combination of promotional methods to reach goals

A mix of distribution channels

A blend of product features

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of promotion involves one-on-one interaction with potential customers?
Public relations
Direct marketing
Personal selling
Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is institutional promotion?

Promotion focused on specific products

Promotion aimed at immediate sales

Promotion targeting retail stores

Promotion focused on a favorable brand image

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of media has the highest production costs?

Radio advertising

Newspaper advertising

Television advertising

Magazine advertising

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