Ecom 2

Analyze why a traditional business might face challenges when transitioning to e-commerce.

• Technology infrastructure for e-commerce is readily available.

• Online markets are easier to penetrate than offline markets.

• Customers may not trust online platforms for purchasing products.

• E-commerce requires less investment than physical stores.

Why is understanding consumer behavior critical for e-commerce businesses?

• It enables companies to create personalized experiences that meet customer expectations.

• It guarantees an increase in profits for all e-commerce platforms.

• It ensures that all customers receive the same marketing strategy.

• It helps businesses reduce their operational costs.

As a consultant, you're asked to propose a new online business model for a rural Vietnamese coffee cooperative. Which approach would be most effective?

• Sell via local TV commercials

• Invest only in physical kiosks

• Partner with local restaurants for offline promotion

• Build a B2C website targeting international specialty coffee buyers

A platform like TikTok Shop targets Southeast Asia due to high mobile usage. Which element is this related to?

• Organizational development

• Revenue model

• Management team

• Market opportunity

A Vietnamese fashion startup wants to sell online. Which e-commerce model should it apply?

• C2C

• B2C

• G2B

• B2B

Why are privacy policies critical for e-commerce websites?

• To reduce website development costs.

• To ensure faster website loading times.

• To optimize the user interface design.

• To comply with regulations like GDPR and build customer trust.

Which e-commerce trend has the most disruptive potential for the retail industry?

• Shift to physical store expansion

• Introduction of global payment systems

• Use of email marketing

• Rise of personalized recommendation algorithms

How does cloud computing support e-commerce businesses?

• By offering scalable infrastructure and reducing operational costs.

• By eliminating the need for cybersecurity measures.

• By providing unlimited bandwidth for free.

• By automatically handling customer inquiries.

A company like Amazon offers personalized product recommendations to its customers. This is an example of:

• Social technology.

• Personalization.

• Interactivity

• Ubiquity.

Which of the following is a factor influencing online consumer behavior?

• Customer reviews and ratings

• Website design and usability

• Shipping and return policies

• All of the answers