RETAIL MAKKETING

In the ____, products is sold using direct mailing, internet services,

Telephone sales.

• Limited Channel

• Direct Channel

• Multi Channel

• None of the above

Labelling includes Information about-

• Ingredients

• Expiry date

• Batch No

• All of the above

People Mix Includes

• Employees

• Customers

• Both

• Shareholders

Selling focuses on-

• Feedback from Customer

• Needs of the Customer

• Sales Number & Profit

• Client satisfaction

Which of the following is a key component of customer relationship management?

• Product Pricing

• Customer Feedback

• Market Research

• Advertising Strategies

In a ____ strategy, a company uses multiple channels to reach customers.

• Indirect Channel

• Direct Channel

• Omni Channel

• Single Channel

Packaging serves to provide information about-

• Safety Instructions

• All of the above

• Product Usage

• Brand Identity

What is the primary goal of customer segmentation?

• Increase Product Variety

• Enhance Customer Experience

• Improve Supply Chain Efficiency

• Reduce Marketing Costs

Which of the following best describes a loyalty program?

• A technique for market research

• A way to reduce customer service

• A strategy to retain customers

• A method to increase product prices

What does the term 'customer touchpoint' refer to?

• A specific marketing campaign

• A sales strategy

• Any interaction between a customer and a brand

• A product feature