4.03D DO NOW

A promotional plan is a random set of marketing activities without a structured approach.

• True

• False

The target market refers to the specific group of consumers a business aims to reach.

• True

• False

The promotional mix includes only advertising and personal selling.

• True

• False

Budget allocation is not necessary when developing a promotional plan.

• True

• False

Promotional objectives should be clear and measurable.

• True

• False

Sales promotions include discounts, coupons, and contests.

• True

• False

A promotional plan does not need evaluation metrics to measure success.

• True

• False

A well-defined implementation timeline helps in executing promotional activities effectively.

• True

• False

Public relations activities, such as sponsorships, can be part of the promotional mix.

• True

• False

Social media ads and influencer partnerships are examples of promotional strategies.

• True

• False