Exam 3 Quiz Game

Which of the following best defines earned media?

• Paid advertising

• Publicity gained through promotional efforts

• Direct mail campaigns

• Sponsored content

Which of the following best defines rhetoric?

• The art of effective or persuasive speaking or writing

• A type of media advertisement

• A form of digital marketing

• A method of data analysis

Which of the following best defines the rhetorical triangle?

• A geometric shape used in design

• A model for understanding the relationship between speaker, audience, and message

• A type of advertising strategy

• A method of statistical analysis

Which of the following best defines logos?

• A symbol or design representing a brand

• An appeal to logic and reason

• A type of digital advertisement

• A form of media bias

Which of the following best defines pathos?

• An appeal to emotion

• A type of media outlet

• A form of logical reasoning

• A method of data collection

Which of the following best defines ethos?

• An appeal to credibility or character

• A type of digital marketing

• A form of statistical analysis

• A method of audience segmentation

Which of the following best defines theory of cognitive dissonance?

• A theory about media influence

• A psychological theory about conflicting beliefs

• A model for advertising effectiveness

• A method of audience analysis

Which of the following best defines elaboration likelihood model (ELM)?

• A model of persuasion

• A type of media advertisement

• A form of digital marketing

• A method of data analysis

Which of the following best defines branding?

• The process of creating a unique image for a product

• A type of media advertisement

• A form of digital marketing

• A method of data analysis

Which of the following best defines click-through rate (CTR)?

• The percentage of users who click on an ad

• A type of media advertisement

• A form of digital marketing

• A method of data analysis