E-commerce Marketing Quiz

What is essential to get an e-commerce website up and running?

• Knowing your target market

• Ignoring the competition

• Launching without planning

• Avoiding website design

What do many brands focus on during the early stages of launching an e-commerce business?

• Post-launch strategies

• Early stage efforts

• Ignoring competition

• Reducing marketing budget

What are some basic strategies mentioned for e-commerce marketing?

• Paid search and SEO

• Social media ads

• Email marketing

• Content creation

What is the purpose of the recommended tactics in e-commerce marketing?

• To reduce costs

• To generate more traffic and sales

• To focus on product design

• To ignore competition

What is influencer marketing particularly suitable for?

• Traditional retail stores

• E-commerce brands

• Local businesses

• Non-profit organizations

Which platforms are mentioned as influencer-heavy?

• Facebook and Twitter

• LinkedIn and Pinterest

• YouTube and Instagram

• Snapchat and TikTok

Why might it be better to work with niche influencers rather than mega-influencers?

• They have more followers

• They are more expensive

• They are more closely linked to your brand

• They are less experienced

What is a benefit of partnerships with niche influencers?

• They feel more organic

• They are less effective

• They require more investment

• They are less engaging

What is the main advantage of remarketing for e-commerce brands?

• High costs

• Low conversion rates

• Tremendous power to convert users at low costs

• Limited reach

What is a common behavior of users on e-commerce websites mentioned in the text?

• Always purchasing immediately

• Selecting products and leaving without buying

• Never visiting again

• Only browsing without interest