The Science of Branding

Strategy

• a plan or series of actions to achieve something

• a random guess to solve a problem

• a method of avoiding challenges

• a way to procrastinate effectively

Statistics

• a collection of data, counted, measured, and expressed in mathematical language

• a method of predicting future events based on past data

• a type of graphical representation of data

• a process of collecting qualitative data only

Archetype

• a common story pattern or character that occurs over and over in literature

• a unique character that appears only once in a story

• a narrative technique used to create suspense

• a type of literary device that enhances the theme

Differentiate

• to recognize the difference between things and people; to make distinct

• to combine two or more elements into one

• to analyze the similarities between items

• to categorize items based on their characteristics

Endow

• to give someone a quality or characteristic

• to take away a quality or characteristic

• to enhance a quality or characteristic

• to transfer a quality or characteristic

Innovative

• using traditional methods or ideas

• using new methods or ideas

• using outdated techniques

• using common practices

Iconic

• widely recognizable, highly original, and unique

• common and unremarkable

• temporary and fleeting

• ordinary and typical

Technique

• a method or specific way to do something

• a type of equipment used in a process

• a theoretical framework for understanding concepts

• a set of rules for conducting experiments

Universal

• common or true to most people in the world.

• specific to a particular culture or group.

• rarely found in nature.

• only applicable in certain situations.

Portray

• to represent someone or something in a particular way

• to hide one's true feelings

• to create a false image

• to analyze a situation thoroughly