Entrepreneurship MP5 Test

What is the primary focus of traditional marketing?

• Online ads
• Social media engagement
• Print and broadcast media
• Influencer partnerships

Which of the following is NOT a component of digital marketing?

• Websites
• Email
• Billboards
• Search engines

What is the main goal of social media marketing?

• To create print ads
• To engage with customers online
• To improve SEO
• To reduce costs

Which strategy is an example of sales promotion?

• Building a website
• Offering discounts
• Creating a social media account
• Collaborating with influencers

What is guerrilla marketing known for?

• High-budget campaigns
• Creative and unexpected tactics
• Traditional advertising methods
• Online marketing only

Why is customer service important for businesses?

• It increases expenses
• It builds trust and loyalty
• It reduces marketing costs
• It focuses on product development

What does 'listening actively' in customer service involve?

• Ignoring customer complaints
• Repeating key points to show understanding
• Talking more than the customer
• Providing quick solutions without understanding

How should employees respond to upset customers?

• By arguing back
• By staying calm and professional
• By ignoring their concerns
• By transferring them to another department

What is a budget in a business context?

• A list of products
• A financial plan for income and expenses
• A marketing strategy
• A customer service guideline

What does cash flow refer to?

• The total revenue of a business
• The movement of money in and out of a business
• The amount of cash on hand
• The total expenses of a business