Instagram Marketing (Stukent Ch 5)

When was Instagram launched?

• 2008

• 2010

• 2012

• 2013

Who were the founders of Instagram?

• Mark Zuckerberg and Sheryl Sandberg

• Kevin Systrom and Mike Krieger

• Jack Dorsey and Biz Stone

• Kevin Spacey and Mike Nicholas

Which social media giant acquired Instagram in 2012?

• X (formerly Twitter)

• Snapchat

• Facebook

• Google

What feature did Instagram introduce in 2013, allowing users to interact through private messaging?

• Tag Photos

• Instagram Videos

• Sponsored Photos/Videos

• Instagram Direct

When did Instagram launch the feature 'Instagram Stories'?

• 2014

• 2015

• 2016

• 2017

What is the monthly active user count on Instagram as of the time of writing?

• 500 million

• 1 billion

• 1.3 billion

• 2 billion

Which age group makes up the highest percentage of Instagram users according to the provided data?

• 18-24

• 25-34

• 35-44

• 45-54

What is the gender ratio among Instagram users?

• 60.9% female, 39.1% male

• 55.4% female, 44.6% male

• 50% female, 50% male

• 45.5% female, 54.5% male

Which of the countries shown has the highest number of Instagram users?

• India

• USA

• Brazil

• Indonesia

What is the significance of knowing Instagram user demographics for businesses?

• Helps in choosing filters for photos

• Affects content strategy

• Determines the font style for captions

• Influences the choice of emojis in posts